Aug. 2023-Sept. 2025 - New York, NY
Account Coordinator, Nov. 2024-Sept. 2025
- Clients: A.P.C., AREA, CFCL, Charlotte Chesnais, Helmut Lang
- Led media outreach across five accounts, coordinating all press opportunities, including interviews
- Developed and executed comprehensive PR strategies, resulting in increased brand visibility and high-impact media coverage
- Identified target media and KOLs for brand storytelling moments
- Coordinated events during peak industry seasons, including NYFW shows, press days, dinners, and parties
- Managed a team of interns, providing guidance, training, and support to ensure project success and individual development
Account Assistant, Jan. 2024-Nov. 2024
- Accounts assisting: Acne Studios, Charlotte Chesnais, Fear of God, Helmut Lang, Stone Island, Vuarnet
- Created and distributed press materials, including pitches and press releases, according to each client’s brand voice and messaging
- Contributed to the maintenance and development of media lists for each client
- Developed and strengthened relationships with media and KOLs
- Managed sample loans and coverage reporting for all clients
- Supported events including NYFW, Frieze Los Angeles, and Met Gala activations: managing RSVP tracking, seating maps, VIP dressing, press previews, and check-in
Intern, Aug. 2023-Dec. 2024
- Accounts assisting: Acne Studios, A.P.C., AREA, Diotima, Erdem, Fear of God, Helmut Lang, Louisa Ballou, Nina Ricci, Schiaparelli
- Led showroom coordination including sample trafficking and showroom appointments
- Established relationships with media through coordinating media requests
- Conducted media monitoring using platforms KOL Square and Launchmetrics and compiled coverage reports
Project Management Intern Ogilvy - The Lacek Group
June-Aug. 2022 - Minneapolis, MN
- Assisted Project Managers in creating Microsoft Project plans detailing the scheduling and resourcing projections for several accounts
- Served as the primary Project Manager for a 10-week simulated client project, responsible for scheduling, resourcing, and maintaining progress
Public Relations Intern - Platform Creative LTD.
June.-May. 2022 - London, UK
- Established relationships with media and KOLs
- Managed sample trafficking and seeding initiatives
- Compiled monthly press reports for each client
- Provided administrative support with scheduling and updating internal documents such as invoices and inventory
- Pitched to local and national media, brainstorming creative pitches tailored to clients’ missions, objectives, and target markets
- Coordinated production for photoshoots, including sample delivery, catering, and scheduling
Founder, Editor-in-Chief - Golden Magazine
2020-2021 - Minneapolis, MN
- Founded a student fashion magazine at the University of Minnesota, providing students with an interest in journalism or related fields access to hands-on experience
- Developed the organization's structure, allocating roles to 150 students to successfully produce a 90+ page digital magazine, grow the brand's readership and social media presence, and establish the magazine’s reputation on campus and in the community
- Utilized University resources, including grant funding, to raise over $3,000 for the production of social networking events open to staff and public